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PUBG – From Mod to Successful Game

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Mario, Contra, GTA, Taken – we all have Played at least one of them in our childhood and enjoyed them as well but later often things get changed and all these virtual games left far behind until 2017 when PubG stepped into to the market which once again attracts all of us to our video gaming world but now it’s not only about the game we use to play its different, unique and attractive.

The recent years have seen enormous growth in the popular “battle royale” genre and no games have been more prominent than Playerunknown’s Battlegrounds, known as PUBG. It is probably known to everybody by now. 100 players enter a plane, landing on an island with the help of a parachute. Empty-handed at first with the ordeal to get guns and equipment to kill others while avoiding getting killed themselves. The available safe area of the game's map decreases in size over time, directing surviving players into tighter areas to force encounters. The last player or team standing wins the round. And, that is where the fight begins. This is interesting for people when you think about how one would act in a comparable circumstance. Eat or be eaten. The game put the battle royale mode on the world map. But how does it become so successful?

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PUBG PlayerUnknown's Battlegrounds is an online multiplayer battle royale game developed and published by PUBG Corporation, a subsidiary of South Korean video game company Bluehole. Brendan Greene is the man behind PUBG, he was born in Ireland and moved to Brazil to pursue his career as photographer and web designer. 

History

ARMA II is a popular video game which allows mods to gamers which means players can make their own game in the game according to their wish and requirements. Greene found most multiplayer first-person shooters too repetitive, considering maps too small and easy to memorize. He wanted to create something with more random aspects so that players would not know what to expect, creating a high degree of replayability, this was done by creating vastly larger maps that could not be easily memorized, and using random item placement across it and came up with his own Mod in the game which is based on Battle Royale Japanese Movie. Soon the mod became popular among players and Brendan started getting people’s attention. Soon Blue hole company employee Kim contacted and offered him the opportunity to work on a new battle royale concept.

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Within a few weeks, he was appointed as a Creative Director in Blue Hole, and in early 2016 a team was assigned under him to make a game fit to his ideas with better innovations and technology named PUBG.

On 23rd March 2017, PlayerUnknown's Battlegrounds was first released for Microsoft Windows via Steam (an online platform to buy and play video games). Early access in beta, with a full release in December 2017. The game was also released by Microsoft Studios for the Xbox One via its Xbox Game Preview program that same month and officially released in September 2018. A free-to-play mobile version for Android and iOS was released in 2018, in addition to a port for the PlayStation 4. A version for the Stadia streaming platform was released in April 2020.

The success of this game is majorly depending on its timing as 2017 was the time when viewership of gaming Influencers and YouTube gaming channel fell downed about 45% due to lack of new game and content as the viewer started getting bored from the same old product.

PUBG Corporation started providing their early access to the top streamers and game influencers and which put a quite impressive impression on them. It’s something new and different from them, too a big map. The streamers started liking the game and getting their audience back and they started playing PUBG regularly and everyone in the gaming community and their subscribers started being fascinated about the game. through this smart move, PUBG Corp. got free marketing and very high scale to get into the market due to this Within 2 months of its early access company registered 2million copies sale from the stream. The resulting game gets successful within the initial days of its launch.

For further marketing, PUBG Corp. started organising PUBG tournaments around the world and got a high response to it and many new gamers and streamers came into the market and game reach spread wide across. Its gaming features of the user interface, gaming format & In-game discussion make this game more unique and attractive or an opportunity for the existing and upcoming games. Nowadays many 3rd party companies organize PUBG tournaments across the world which gives it more popularity for free.

Revenue Source

Game’s main revenue is still focusing on its copies sales. Other than this they have in-app purchases for the new armour’s Weapons skin, emote and other equipment’s skin in a recent encounter a PUBG streamer named ScoutOP (in-Game name) Spend almost 60,000 INR to get a gun skin and maxing it out (upgrading gun).

Other than these, PUBG mobile earns through Advertisement as really high no. of subscribers, the game got a better influence on the audience and became very popular with it. as OPPO and BMW have already done an advertisement for their product. PUBG also sells its merchandise and accessories to earn money.

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Battlegrounds are one of the best-selling and most-played video games of all time. The game had sold over 70 million copies by 2020, with PUBG Mobile having been downloaded over 600 million times which has surely got high raise during world wide Lockdown due to the Covid-19 crisis.

Nowadays this game became an earning source for many people from teenagers to adolescents from streaming to content making and participating in the tournaments they started earning and getting regular Jobs from Esports companies like Orange Rock.

This game now has become a new platform where everyone is earning according to their own capabilities from founder to manufacture to players to investors in their own form.

PUBG BAN 

With the recent PUBG Ban, many youths are in great shock and expecting it to return as soon as possible. Although you might be knowing which country started PUBG .i.e. Korea but the funding was done through China. So, the Indian government has taken a strict step to punch China once again economically in its face. The consequences are already being observed. 

There are some rumours that PUBG might be back to India on some certain conditions. However, as of now, we can’t say much of it.

Until then, stay tuned with us and learn to utilize your time and double your money with us

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author

Shubham